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Ruby Tuesday(R) Launches Latest Menu With Even More Smart Eating Choices That Are Lower in Fat, Calories, and Carbohydrates, Plus New Appetizers, Sandwiches, Entrees, and Desserts

08/31/2004
            Nutrition Information Is Now on a Guide on Every Table

MARYVILLE, Tenn., Aug. 31 /PRNewswire-FirstCall/ -- Ruby Tuesday, Inc., one of the nation's leading casual dining restaurant companies with more than 700 restaurants across America, introduced a new menu today with additions in every section and the continuation of classic favorites and more than 30 Smart Eating choices that are lower in carbohydrates, calories, and fat. The chain is also placing nutrition information about every menu item in a Smart Eating Guide that is on every tabletop.

Ruby Tuesday guests can now enjoy new appetizers that include Asian Pot Stickers and Southwestern Spring Rolls. New salads include a low-carb Peppercorn Salmon Caesar and Low-Carb Chicken Cobb. Old-Fashioned Pot Roast, a Blackened Ribeye, and the Bayou Surf and Turf -- a top sirloin covered with sauteed shrimp and remoulade sauce -- are new entree additions. Also making a debut on the menu are Panini sandwiches, Ruby Tuesday's version of the pressed and grilled sandwiches popular in Europe. Choices include a Cuban Panini with pulled pork, as well as a turkey-and-bacon and a ham version.

The menu continues to feature signature items like baby-back ribs, gourmet burgers, and New Orleans Seafood, along with popular Smart Eating selections that include an array of low-carb sandwiches in whole-grain wraps, as well as salmon, chicken, and seafood entrees paired with vegetable side dishes like creamy mashed cauliflower, sugar snap peas, broccoli, and zucchini. This menu also introduces a low-carb Chocolate Lava Cake, a rich Brownie topped with ice cream, and a Candy Bar Ice Cream Pie.

Ruby Tuesday is the only casual dining chain with a salad bar for adults and kids that offers an array of lower-fat, lower-calorie, and lower-carb choices. It is also the only major chain that fries its food in canola oil, which contains no trans fats and is low in saturated fat.

The chain added nutrition information to its system-wide menu in April of this year, providing guests with the total calories, net grams of carbohydrates, grams of fat, and grams of fiber for every item. In advance of that move, the company conducted extensive consumer research, including field tests of menus with nutrition information and tabletop guides that contained the information. Surveys revealed that an almost-identical number of guests noticed the nutrition facts, whether they were on menus or guides.

Placing nutrition information about all menu items in the Smart Eating Guide on every table will allow Ruby Tuesday guests to reference it, if they choose, at the time they are making food-choice decisions and placing their orders. It will remain on the table after menus have been removed to allow even more time to review it. Putting the information on the Guide will also allow the company to make changes in nutrition information more quickly and economically when items are altered on the main menu.

Ruby Tuesday, Inc. is a publicly owned company, traded on the New York Stock Exchange (NYSE: RI), that owns, operates, and franchises restaurants in 41 states, the District of Columbia, Puerto Rico, and in international locations.

SOURCE  Ruby Tuesday, Inc.
    -0-                             08/31/2004
    /CONTACT:  Richard Johnson of Ruby Tuesday, Inc., +1-865-379-5791 /
    /Web site:  http://www.rubytuesday.com/
    (RI)

CO:  Ruby Tuesday, Inc.
ST:  Tennessee
IN:  RST FOD REA
SU:  PDT

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9697 08/31/2004 14:38 EDT http://www.prnewswire.com