Ruby Tuesday Is the Largest Restaurant Subscriber for DIRECTV's NFL
MARYVILLE, Tenn., Sep 08, 2010 (BUSINESS WIRE) --
Ruby Tuesday, a leader in high-quality casual dining, now offers DIRECTV's NFL SUNDAY TICKET(TM) in more restaurant locations than any other commercial establishment. The NFL SUNDAY TICKET is available only on DIRECTV and allows NFL fans to watch up to 14 out-of-market games every week in HD.
Ruby Tuesday recently installed high-definition televisions and will feature all the NFL games in HD at nearly 700 participating locations. "Our guests were thrilled when we installed the high-definition TVs, and the addition of the NFL SUNDAY TICKET will help generate even more excitement in the bar," said Kimberly Grant, Ruby Tuesday's Executive Vice President. "And with every game in HD, we know it will provide more value for our guests."
Ruby Tuesday recently launched RT Athletics, an e-mail program that offers sports enthusiasts special offers and incentives. Guests who enroll at www.rubytuesday.com/fantasyfootball will receive weekly offers throughout the entire football season. All participants will also have a chance to win prizes at the end of the season, including iPads and flat -screen TVs.
"It's our goal to provide a comfortable and fun atmosphere for watching sports with friends," said Mark Young, Ruby Tuesday's Senior Vice President of Marketing. "We recently introduced a bar menu that includes a new line-up of appetizing tacos, along with several craveable dips, perfect for sharing while watching the games. It also features a variety of our handcrafted beers and premium cocktails that are a perfect complement to the food," added Young.
By recently installing WiFi in its restaurants across the United States, Ruby Tuesday is continuing to show its commitment to the "Fresh Taste, Fresh Place" brand transformation that began in 2005. The company's dedication to freshness and quality is evident in every aspect of the restaurant - from the premium bar area and comfortable dining room to the handcrafted beverages and high quality food. With the addition of the DIRECTV package and new complimentary WiFi service, Ruby Tuesday's bar is the perfect place for the sports enthusiast.
About Ruby Tuesday
Ruby Tuesday, Inc. has company-owned and/or franchised Ruby Tuesday brand restaurants in 46 states, the District of Columbia, Guam, and 14 foreign countries. As of June 1, 2010, the company owned and operated 656 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii and Guam) operated 165 and 58 restaurants, respectively. Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol: RT).
SOURCE: Ruby Tuesday, Inc.
Ruby Tuesday, Inc.
Meridith Hammond, 865-379-5794