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Ruby Tuesday to Give Away Ruby Minis at the Bar in 2010

12/29/2009
New Year's Day Kicks off "Gimme a Mini" Program
MARYVILLE, Tenn., Dec 29, 2009 (BUSINESS WIRE) -- Ruby Tuesday will kick off the new year by giving bar guests a free Ruby Mini, a little burger masterpiece, and fresh, hot fries with their first $3 drink. The "Gimme a Mini" program, as it has been named, will officially begin as an all-day promotion on January 1st. Guests will have their choice of a Ruby Mini, Turkey Mini or Buffalo Chicken Mini served with a side of fries.

"This free mini offer will run all day on New Year's Day, so join us at the bar any time from open to close for your free Ruby Mini and fries," says Kimberly Grant, Ruby Tuesday's Executive Vice President. "We're inviting our guests to come to our house and see all that we've done to make this your bar. We think it's a great way to kick off 2010!"

After the January 1 celebration, the restaurants will offer the free mini burgers when guests at the bar order their first drink of $3 or more after 9 p.m. Ruby Tuesday also offers happy hour bar specials that include $2 off appetizers and, in some locations, $2 off draft beer and $1 off wine.

Cheers, the leading beverage publication devoted to full-service restaurants, bars, and hotels, recently awarded Ruby Tuesday its top honor for "Best Chain Overall Beverage Program." From the installation of high-definition televisions in all of its restaurants to the sports trivia at the bar, Ruby Tuesday is taking a fresh, new approach to creating a relaxing, comfortable gathering place.

Specialty drinks and a fun atmosphere are not the only elements that make Ruby Tuesday's bar the place to be. "We have sought out the friendliest and best bartenders in town and invited them to be a part of our team," says Grant. "Our priority is to make great drinks and even better friendships."

Ruby Tuesday revolutionized bar business last month by reducing the price of many cocktails with the introduction of the 'all day, every day, $5 premium cocktail' program. There are hundreds of cocktails from which to choose, from premium well and specialty cocktails to signature sangrias, all for only $5.00. Ruby Tuesday serves only premium well liquors to include brands such as Bacardi, Cutty Sark, Jim Beam and Beefeater. "And that's not even the best part. Recent upgrades to quality were made without reducing portions or raising prices," says Vice President of Culinary & Beverage, Andy Scoggins.

The recently introduced cocktail menu, with new choices and old favorites, too, is now available in restaurants nationwide, and a complete list of items is available online at www.RubyTuesday.com. More information about the Gimme a Mini program can also be found on Facebook at www.Facebook.com/RubyTuesday.

About Ruby Tuesday

Ruby Tuesday, Inc. has company-owned and/or franchise Ruby Tuesday brand restaurants in 46 states, the District of Columbia, Guam, and 13 foreign countries. As of September 1, 2009, the Company owned and operated 670 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii) operated 171 and 55 restaurants, respectively. For more information on Ruby Tuesday, please visit the company website at www.RubyTuesday.com. Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol: RT).

SOURCE: Ruby Tuesday, Inc.

Ackermann PR
Mike Cohen, 865-584-0550