Ruby Tuesday Awards Advertising Account to Brouillard Communications
MARYVILLE, Tenn.--(BUSINESS WIRE)--Jan. 6, 2006--Ruby Tuesday, Inc. (NYSE:RI), one of the nation's largest casual dining restaurant companies, announced today that it has awarded its advertising account, with estimated annual gross-billings of $60 million, to New York based Brouillard Communications, Inc. Brouillard Communications is an integrated communications agency that is part of the WPP Group, one of the world's largest communications companies.
The significant advertising investment is part of Ruby Tuesday's overall strategy to further differentiate the company as a brand, drive same-restaurant sales increases and create shareholder value.
The selection process of Brouillard Communications as the company's advertising partner was led by Brad Blum of BLUM Enterprises, Ruby Tuesday's recently announced strategic partner.
"We look forward to the fresh creative insights and depth of experience that the team at Brouillard will bring to Ruby Tuesday, as they help us take our brand to the next level," said Sandy Beall, Founder, Chairman and CEO of Ruby Tuesday. "We chose Brouillard because of their ability to connect to consumers through their outstanding creative ideas and first-rate production values."
"Ruby Tuesday is a great brand with a lot of potential," said Bill Lyddan, President and CEO of Brouillard Communications. "We are excited to work with Ruby Tuesday as their advertising partner to leverage their passion for quality and pride and their commitment to providing the best guest experience possible."
About Ruby Tuesday, Inc.
Ruby Tuesday, Inc., one of the nation's largest casual dining restaurant companies, is known for flavorful food in a fun and friendly atmosphere. The Company, headquartered in Maryville, Tennessee, owns, operates and franchises more than 800 restaurants worldwide. Sandy Beall is founder, chairman and CEO.
CONTACT: Ruby Tuesday, Inc. Perrin Anderson, 865-379-6751 or BLUM Enterprises Abigale Knapp, 917-774-4802 email@example.com SOURCE: Ruby Tuesday, Inc.