MARYVILLE, Tenn.--(BUSINESS WIRE)--Jan. 16, 2013--
Ruby Tuesday (NYSE: RT) and Cultivate Wines are joining together to
celebrate and present $10,000 to the Lelt Foundation in New York, N.Y.
The presentation will take place on Jan. 17, 2012, at the Ruby Tuesday
at 585 7th Avenue at 11 a.m.
The Lelt Foundation participated in Cultivate’s third quarter voting
campaign and came in third place to win this grant. The Lelt
Foundation’s mission is to bring entire families out of poverty in Addis
Ababa, Ethiopia, and this grant will help support four of their programs
to improve this neighborhood. This grant will help provide food for
impoverished children and business opportunities for parents as well as
support a tutoring and counseling center and a children’s shelter.
“Through partnerships with companies like Cultivate and our own Ruby
Tuesday Give Back program, we have an opportunity to positively impact
every local community that we serve and become a force for good wherever
we go,” said Kimberly Grant, Ruby Tuesday Chief Operations Officer.
By partnering with Ruby Tuesday, Cultivate is able to leverage their
unique philanthropic model of giving away 10 percent of all revenue
through a democratic voting platform, allowing their consumers to choose
where the money is going. This enables small, grassroots, or
outside-the-box organizations to have access to funding they typically
could not receive through the traditional avenues.
Organizations apply on the Cultivate website, and after vetting them,
Cultivate posts between 15 and 30 organizations to their website for
voting each quarter. Anyone can vote, and at the end of the quarter, the
money generated is distributed to the top vote-getters. Together
Cultivate Wines and Ruby Tuesday have already given more than $359,000
to 35 organizations across the U.S.
“We are incredibly proud of the difference we’ve made so far, but our
bigger goal is that other companies will follow suit and copy our model.
Especially in this era of government funding cuts to education, family
services, and more, we need companies to step up to the plate,” said Ali
Banks, Cultivate’s founder. “If we all join together, we can use
capitalism to heal our country and revive the American Dream, all while
still turning a profit!”
About Ruby Tuesday:
Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand
restaurants in 45 states, the District of Columbia, 11 foreign
countries, and Guam. As of December 4, 2012, we owned and operated 709
Ruby Tuesday restaurants and franchised 77 Ruby Tuesday restaurants,
comprised of 33 domestic and 44 international restaurants. Our
Company-owned and operated restaurants are concentrated primarily in the
Southeast, Northeast, Mid-Atlantic, and Midwest of the United States,
which we consider to be our core markets.
About Cultivate Wines:
Cultivate is a grassroots, American company that is part of the movement
for “connected capitalism” — the belief that a company should not only
exist to make a profit, but also to do good in the world, and that that
should mean more than just writing a check to a national foundation for
the sake of “corporate goodwill.” As such, Cultivate Wines gives 10
percent of gross revenue to non-profits supporting education and basic
human needs through a democratic online voting platform where anyone can
vote. Since launching in November 2012, Cultivate’s “GIVE” has
donated $359,000 to 35 different organizations. In each of the last
three rounds of the GIVE, the 1st place winner received
$50,000 and five runners-up each received $10,000.
About The Lelt Foundation:
The Lelt Foundation began in 2011 when Carrie Neel-Parker, Anja Wood,
and Danielle Schmidt met in Ethiopia while they were each there to adopt
children. They individually spent time at several government-run
orphanages and developed relationships with the children and orphanage
directors. They began repair projects and educational programs with the
approval of Ethiopian NGOs and governmental officials. Shortly after
returning to America, they filed to become a US non-profit organization
called the Lelt Foundation. All Lelt Foundation members take no
compensation or salary. A private donor pays their operating costs, so
100% of all donations raised go directly towards helping vulnerable
children in Ethiopia.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130116005130/en/
Source: Ruby Tuesday, Inc.
Meridith Hammond, 865-379-5700