NASHVILLE, Tenn.--(BUSINESS WIRE)--Dec. 10, 2012--
Ruby Tuesday and Cultivate Wines are joining together to celebrate and
present a $10,000 check to Lwala Community Alliance in Nashville, Tenn.
The presentation will take place on Dec. 11, 2012, at the Ruby Tuesday
on Franklin Road at 11:30 a.m.
The Lwala Community Alliance participated in Cultivate’s third quarter
voting campaign and came in fourth place to win this grant. Lwala’s
mission is to advance the comprehensive well-being of the Lwala
community through education, health care and economic infrastructure.
This grant will help support their programs focused on educating and
empowering girls and women, who often do not make it past primary school
in this area.
“Through partnerships with companies like Cultivate and our own Ruby
Tuesday Give Back program, we have an opportunity to positively impact
every local community that we serve and become a force for good wherever
we go,” said Kimberly Grant, Ruby Tuesday Chief Operations Officer.
By partnering with Ruby Tuesday, Cultivate is able to leverage their
unique philanthropic model of giving away 10 percent of all revenue
through a democratic voting platform, allowing their consumers to choose
where the money is going. This enables small, grassroots or
outside-the-box organizations to have access to funding they typically
could not receive through the traditional avenues.
Organizations apply on the Cultivate website, and after vetting them,
Cultivate posts between 15 and 30 organizations to their website for
voting each quarter. Anyone can vote, and at the end of the quarter, the
money generated is distributed to the top vote-getters. Together
Cultivate Wines and Ruby Tuesday have already given more than $359,000
to 35 organizations across the U.S.
“We are incredibly proud of the difference we’ve made so far, but our
bigger goal is that other companies will follow suit and copy our model.
Especially in this era of government funding cuts to education, family
services, and more, we need companies to step up to the plate,” said Ali
Banks, Cultivate’s founder. “If we all join together, we can use
capitalism to heal our country and revive the American Dream, all while
still turning a profit!”
About Ruby Tuesday:
Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand
restaurants in 45 states, the District of Columbia, 12 foreign
countries, and Guam. As of September 4, 2012, we owned and operated 712
Ruby Tuesday restaurants and franchised 78 Ruby Tuesday restaurants,
comprised of 34 domestic and 44 international restaurants. Our
Company-owned and operated restaurants are concentrated primarily in the
Southeast, Northeast, Mid-Atlantic, and Midwest of the United States,
which we consider to be our core markets.
About Cultivate Wines:
Cultivate is a grassroots, American company that is part of the movement
for "connected capitalism”— the belief that a company should not only
exist to make a profit, but also to do good in the world, and that that
should mean more than just writing a check to a national foundation for
the sake of “corporate goodwill.” As such, Cultivate Wines gives 10
percent of gross revenue to non-profits supporting education and
basic human needs through a democratic online voting platform where
anyone can vote. Since launching in November 2012, Cultivate’s
“GIVE” has donated $359,000 to 35 different organizations. In each of
the last three rounds of the GIVE, the 1st place winner
received $50,000 and five runners-up each received $10,000.
About Lwala Community Alliance:
In April 2007, after 3 years of fundraising, the Lwala Community Health
Center finally opened. Over time the program has become more
multi-dimensional to include small scale micro-enterprise, public health
outreach, water and sanitation, and education programming. In April
2011, construction on a new maternity and integrative care wing was
completed, thereby tripling the space of the original clinic. As a
result, the facility is now designated as the Lwala Community Hospital.
Their clinical staff at the hospital provide more than 15,000 patient
visits each year, and they have over 1000 people enrolled in HIV care.
Their education program reaches out to 15 schools and they employ dozens
of Kenyans through various programs.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121210005147/en/
Source: Ruby Tuesday
Sabrina Green, 865-379-5700