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$1,000,000 up for Grabs in Ruby Tuesday's Million Dollar Bracket
Challenge

03/10/2010
MARYVILLE, Tenn., Mar 10, 2010 (BUSINESS WIRE) -- Ruby Tuesday - with more than 800 casual dining restaurants across the U.S. - is giving guests and NCAA basketball fans alike a chance to win $1 million cash in its 2010 Million Dollar Bracket Challenge Sweepstakes. Guests can enter to win by completing their brackets on Ruby Tuesday's Facebook page through a custom-built application created especially for its guests.

"Ruby Tuesday is the place to be for March Madness," says Kimberly Grant, Ruby Tuesday's Executive Vice-President. "Not only do you have the chance to win a million dollars, but you can meet up with friends at your local Ruby Tuesday to watch your favorite teams play in high-definition." Ruby Tuesday recently installed new high-definition televisions in all its restaurants and, where DirecTV is available, restaurants will show all of the games with the NCAA Mega March Madness Package. During game days, all guests seated in the bar area can take advantage of $2 off any appetizer, one-of-a-kind $5 premium well cocktails, and an adventurous craft beer line-up.

Registration for the $1 million prize will begin on Sunday, March 14 at 10 p.m. and end at 9 a.m. EST on Thursday, March 18. "If you miss out on the perfect bracket, not to worry," says Grant, "this is not a single elimination contest, so you can still win great prizes." As the tournament progresses, guests have several ways to win: the traditional overall million dollar bracket, round-by-round play and by inviting Facebook friends to enter. Participants who fill out their brackets before the start of each round are registered to win high-end consumer electronics including 46" Sony LCD TVs, Sony Home Theater Systems, digital cameras and much more.

There is a social media component to this sweepstakes as well. "The more Facebook friends you recruit to enter, the more chances you have to win great prizes," says Grant. More information about the Million Dollar Bracket Challenge, including the official sweepstakes rules, can be found at Facebook.com/RubyTuesday.

About Ruby Tuesday

Ruby Tuesday, Inc. has company-owned and/or franchise Ruby Tuesday brand restaurants in 46 states, the District of Columbia, Guam, and 14 foreign countries. As of March 2, 2010, the Company owned and operated 659 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii) operated 168 and 57 restaurants, respectively. For more information on Ruby Tuesday, please visit the company website at www.RubyTuesday.com. Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol: RT).

SOURCE: Ruby Tuesday

Ackermann PR
Amelia Daniels, 865-584-0550